Creating a B2B Social Media Strategy

A Guide to Defining it and How Your Company Should Take the Social Media Plunge.

Social Media Strategy Presentation

Thanks for joining us at the Social Media Readiness Orange Talk. Below is the complete deck for download. We welcome your comments and thoughts. Feel free to contact us.

Creating a B2B Social Media Strategy

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Audio (MP3) | Presentation (PPT)

Social media engagement survey.

Below are the results of our social media engagement survey. The survey was intended to determine the social media activities in which B2B marketers engage, as well as to determine if activities vary depening on whether you're engaging for business or personal interests.

Social media engagement survey

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Survey Results (PDF)

We're still collecting data from this survey. If you haven't already, we'd love it if you participated!

Tap Into Our Thinking

It’s a web-centric world. Get on board.

The power to influence has shifted to the web. Learn how to widen your circle of influence and leverage your prospects' web-centric behavior to drive action.

Connecting with your customers in a web-centric world.

Your web site is only one stop in your prospect's journey (and it's not the most influential). To connect with your customers, you must be all ­over the web like they are. Here's how.

Managing your brand in a web-centric world.

Do you control your brand or do others define it? Learn how the web-centric world has changed how people engage with our brands.­