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Managing your brand in a web-centric world.
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Your very smart friend wanted you to know about an Orange Paper by Erickson Barnett called Managing your brand in a web-centric world. Here's a brief summary: Do you control your brand or do others define it? Learn how the web-centric world has changed how people engage with our brands. You can go check it out here: http://ericksonbarnett.com/thoughts/detail/managing-your-brand-in-a-web-centric-world/
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