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Connecting with your customers in a web-centric world.
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Your very smart friend wanted you to know about an Orange Paper by Erickson Barnett called Connecting with your customers in a web-centric world. Here's a brief summary: Your web site is only one stop in your prospect's journey (and it's not the most influential). To connect with your customers, you must be all over the web like they are. Here's how. You can go check it out here: http://ericksonbarnett.com/thoughts/detail/connecting-with-your-customers-in-a-web-centric-world/
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