A culturally based model.
Here's a thought: an organization's culture will influence how the people in that organization behave. This is precisely why Erickson Barnett has developed a culturally based branding model—because selling to business customers is different than selling to retail consumers.
Download our branding paper (.pdf)
Connecting with your prospects.
Through customer research and persona modeling we position your brand in terms of what your customers are buying in a culturally relevant context (because face it, nobody cares about what we're selling). The result is a brand that connects with your audience in relevant and compelling ways and in a language they understand.
There's an extensive body of research behind the Erickson Barnett B2B Brand Message Model and we would be happy to share all the gory details with you. Email us.