Location: Tower Club, Vienna, Virginia
Date: March 31, 2009
Join us for an event that may change the way you think about marketing in 2009. During this session you'll hear first hand from experts in the field how you can use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers. Get Registered!
So what the heck is Content Marketing?
Here's what Joe Pulizzi, our featured speaker, has to say about it:
- Content Marketing is the art of understanding exactly what your customer needs to know and delivering it to them in a relevant and compelling way.
Here's another perspective from KnowledgeStorm:
- 84% of technology buyers said they want content that educates. They want content specific to their jobs and industry.
So what do we think? If you don't have a Content Marketing strategy in 2009 you're losing an important opportunity to drive revenue for your company. Want more of our thoughts? Visit our EBlog.
Joe Pulizzi - thought leader, speaker and evangelist for content marketing, Joe is founder and chief content officer for Junta42. All attendees receive a free copy of Joe's book: Get Content. Get Customers.
Jonah Paransky – content marketer extraordinaire and formerly VP of Marketing at StackSafe, Jonah will share his real life experiences, the good, the bad and the ugly, of creating and implementing a B2B content marketing program.
Everyone who attends this event will receive a free copy of Joe's book.