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Erickson Barnett Introduces New Template for Marketing Collateral in a Web 2.0 World

Collateral 2.0 Fuses Traditional Product Sheets with New Media Technology

November 17, 2008 – Erickson Barnett, a marketing agency focused on the needs of the B2B technology market, today introduced a new collateral template designed to advance the sale of technology products and services by providing buyers with the rich media and social media they expect in today’s technology buy process. 

“User generated content on blogs, wikis, and community sites together with an increasing ability to deliver streaming video* have changed the way buyers expect to interact with a vendor’s content.  Today’s buyer wants content that is interactive, they want to hear the voice of the customer or the vendor, and they want transparency at all stages of their buying process,” said Lee Erickson, President and Co-Founder, Erickson Barnett.  “By using our Collateral 2.0 format, marketers can deliver more engaging content to their buyer and really set themselves apart from the competition.  Collateral 2.0 is just one of shifts we are helping our clients create to help them be successful in today’s 2.0 world. “

Called Collateral 2.0 ™, this new approach to traditional collateral is created by embedding video and links to social media content into an Adobe PDF document.  It changes what has been a very static sales tool into a dynamic experience for the buyer.  You can embed:

»         Video Content – your experts, customer testimonials, or industry experts;

»         Multiple images – instead of one or two photo images typical on standard product literature, you can embed a dynamic gallery using Flash technology;

»         Applications – add an ROI calculator or interactive product comparison checklist;

»         Blog Content – add links to your blog or other industry blogs;

»         Industry News – pull in news feeds from the most popular sources.

“When Erickson Barnett showed me the Collateral 2.0™ prototype I immediately realized the value in creating collateral that interacts with my buyer in a more dynamic way,” Amy Ferretti, Vice President Marketing, Carefx.  “Erickson Barnett has figured out how to take today’s rich media assets and social content and bring them into our communications process at the collateral exchange stage.  I applaud their ability to think about things from the buyer’s perspective.”

To see a live example of a Collateral 2.0 data sheet visit

*KnowledgeStorm reported that 78% of technology buyers said video made content more compelling and valuable and 57% of buyers say video impacts their buying decision.


Don’t forget about Twitter, Facebook and YouTube. Things are really changing!

i;rst_paragraphWith Sundays Community Shield looming, Sir Alex Ferguson will have two Italians on his mind. They will be as strong as ever, a major threat for the season and Ancelotti brings a certain strength, caliber and knowledge to the Blues. Ferguson thinks that Ancelotti will pick up the baton that Guus Hiddink carried last season when he galvanized Chelsea. Carlos Ancelotti, the new Chelsea Manager and his own protege Federico Macheda.

In April 2009 United took on a very talented AstonVilla in a crucial Premier League clash. This was enough evidence for Sir Alex Ferguson to give Federico Macheda a Champions League Squad number of his own .
Before Macheda, nicknamed Kiko, earned his Debut with United’s first team he scored a hat trick against Newcastle in a thrilling 3-3 draw. Ole Gunnar Solskjaer jumped at the chance to include him in his reserve team.

This is very important because so many vision and eye problems do not have recognizable symptoms at an early stage so those with problems do not have an inkling that they do and by the time you know about it might be too late already. Prevention is always better than finding a cure and having a regular eye check up is one way to prevent any unwanted eye illness later on.

Liverpool’s 0-1 FA Cup defeat away to Manchester United with the Cheap England Football Shirts for 20 years, the only constant is Kenny Dalglish and the fight between Ferguson and contradictions. Dalglish is known as “King Kenny”, but the coach of Liverpool, the king of the past 20 years or lose the first game. Manchester United against Liverpool, England FA Cup third round clash put in a supermarket, and even more curious is that the temporary load pointer Dalglish Liverpool, Ferguson faced the old enemy. Reuters January 10 (Reporter Ao Ming) the Return of the King, but did not bring victory. Webb first minute the referee awarded Manchester United a penalty, sent off 32 minutes Creek, which caused controversy two penalties.

Whatever happens in Sundays Community Shield against Chelsea, it is only the beginning and birth of one of United latest talents, and I feel we will be hearing of Federico ‘Kiko’ Macheda for many years to come!

The Scotsman announced his decision to retire as Manchester Uniteds manager on Wednesday (May 6, 2013). Hes the longest-serving manager in United history and one of the most decorated managers in British soccer history. See more pictures:
Alex Ferguson retires: Funny pictures of former Manchester United boss
Sir Alex Ferguson and Manchester United: Funny Pictures After Winning 19th English Premier League
Photos of Young John Lennon

Vision development changes as the child grows so when your child is in school, it is recommended that you have him or her go to an optometrist for a regular check up. This is pretty important not just so you can monitor the progress of your child’s eyesight but this is essential due to the fact that an eye problem not properly diagnosed can lead to your kid being labeled as a slow learner or have developmental problems.

It is what he needs to see the beauty and the ugly parts of the world and appreciate the balance of the same. The sense of sight is probably the most important or most valued senses in a mans body. But how will he be able to do all these if his vision is impaired? It is what he uses to read so that as he gets a hold of a novel, he would be able to enter into that world painted by the writer. They are the people educated and trained so that everybody would have perfect sight that is required do all those mentioned above, and more. That is why optometrists are essential in the world. It is what one uses to look around so that he does not bump into things. It is what he needs to read a contract so that he is not defrauded by anyone.

Such license is what is needed to practice, otherwise one would be charged with malpractice which is punishable by fine and jail time. But as long as a person is a licensed optometrist Wilkes barre like those in Engle Eyewear, then they are free to do the functions of an optometrist. This is what an optometrist Wilkes barre has - a license to practice.

It is a gum disease and caused by bacteria that are formed by plaque and result in bad breath, bleeding and red swollen gums. It is regardless to say, if you fail to take right measures at right time prematurely teeth get uprooted.

Another Manchester United striker Dimitar Berbatov will not be leaving the team in the summer, recently delayed and the Bulgarian Red Devils contract negotiations, which led to Berbatov likely to leave their rumors, but the players agent, Emil Dan refuted this statement, he said: “Who said that? I do not want to comment on the specific situation. He had under contract, have Rooney shirt been very happy at Manchester United and is the Premiership’s leading scorer, why did he have to leave Manchester United? “In addition, Ferguson also said that if Manchester United will get a trophy this season, he was considered a success. “"What is the actual situation of the players?%

But keep in mind you can not just pop a pill and expect your brain to remain healthy.

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