Lead Generation Campaign
Drive sales of the ExtremeZ-IP product by getting the potential buyer to download a product trial.
Capture the emotion of the buyer through a strong "No Whining" message combined with an innovative mailing shape.
264 visits to the campaign landing page (a 4.9% response rate) and from those visits 164 demo registrations (a 62% conversion to demo rate).
Director of Marketing, Group Logic
Drive awareness for MobileAccess in advance of their participation at the HIMMS annual conference as well as drive activity on the show floor.
Deploy an integrated pre-show, at-show, and post-show campaign built on a unique and attention grabbing theme - "The Dead Spot" - across flat mailers, dimensional mailers, a show booth, landing page and email.
- The pre show mailer drove a 3.75% response rate - measured by visits to the campaign landing page.
- 15% of the people who visited the landing page downloaded a white paper.
- Based on the pre show mailing alone, three high level prospect meetings were set.
- 1/3 of the leads generated from the conference indicated they were already aware of MobileAccess based on the pre-event campaign.
Vice President, Marketing, MobileAccess
Create a brand identity and web presence for IDEA that elevated their position in the market.
The identity program begin with the creation of the new IDEA tagline, then moved to the creation of an IDEA logo and follow on suite or product logos. Next the full visual identity creation and finally the web site.
A fully integrated suite of company and product logos, a rich and dynamic visual identity that conveys momentum and action, and a streamlined, cutting edge web presence. All work together to present IDEA as a forward moving innovator in the space.
Marketing Director, IDEA
Launch the Intelliworks Orion product and drive product trial.
A very targeted, focused, minimalist web site that clearly expressed the product benefits and made it simple to see how the product worked.
Off-worldly - 30% conversion to trial.
Vice President - Product Marketing Director, Intelliworks
The Goal - Present a unique position and drive sales.
Aptela provides Hosted VoIP solutions to the Small and Medium-sized Business market. They're in a crowded space selling a somewhat complicated product.
With a new leadership team in place and the support of their board, the time was right for Aptela to carve out their own unique marketing message and visual identity. Then they needed to support it with a web presence designed to do one thing - advance the sale of their solutions.
The Approach - It starts with the customers.
There's no better way to start the process of defining your unique message than to talk with your customers and prospects - they alone hold the key to truly understanding what people are buying...and why.
And that matters a lot because when you create a messaging platform you have to forget about what you're "selling" and focus on what people are "buying."
The Aptela process started with a series of customer interviews. During this process we discovered something pivotal to the messaging development:
In the early stages of the buying process the Aptela buyer's primary concern is the ease with which they can implement a VoIP system.This was in direct contrast to how Aptela was actively messaging their solution sale - which was focused on calling out the very cool features the product can deliver.
The Results - It's simple.
Today Aptela has a new message, logo, visual identity and web site all focused on the core proposition of "clear and simple."
Their tagline - "Superior Phone Service. Clear and Simple" - establishes the message of great value that is easy to obtain. The logo is simple in execution and feels friendly and approachable. The web site home page addresses their buyers primary concern of installation by walking them through five simple steps to VoIP.
All aspects work together seamlessly to deliver on what the Aptela buyer is seeking.
Director of Marketing - Aptela