Tips, tools, and best practices for B2B marketers.
When did I start thinking brand+function instead of just function?
October 29, 2007 | Posted by: Jeff
For over a year now, everyone at EB has used Google Calendar to manage our schedules. It's a great tool (and free to boot).
I've always accessed the calendar from a link in my browser bar called "Calendar". Simple. Functional. To the point. I noticed recently that instead of looking for a link called "Calendar", I find myself looking for a link called "Google Calendar". Somehow I made the mental leap from a functional description to a branded description. What do you think happened?
Tags for this post:
branding user experience google
Categorized in: Brand
12120 Sunset Hills Road
Comments
Be the first to comment on this entry!