EBlog

Possibly a more thought-provoking question, in terms of modern marketing, is what isn’t web-centric? Is there a product, service, business, organization, idea - anything - that would/could not benefit in some way from the web?

Humm...selling caskets?

Pshaw! You get 140,000 results when you <a hre="http://www.google.com/search?hl=en&q=caskets&btnG=Google+Search">Google “caskets.”</a>

Even things that used to require in-person interaction - golf lessons, music practices, etc. - are all done online and have introduced huge markets for people who used to be confined to reaching a specific geographic area.

The short answer, in my mind, is that I am unable to easily come up with a single business that could not benefit from using the web in some way. And as long as we’re a “web-centric” marketing firm, I don’t think I’ll spend too much time trying to find the needle in that haystack.