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What do you think of my brochure?
March 28, 2006 | Posted by: Nicholas
“The thing you must remember about just about every corporate or organizational brochure is this: People won’t read it.”
- Seth Godin
Seth Godin posits that the corporate brochure is little more than a credibility check. People check it’s heft, glance at the photos, layout, design, but they don’t read it. Best of all, among his recommendations for the corporate brochure:
…Overinvest in paper and design. Spend twice or even ten times more than you planned. If you can’t afford to do that, don’t have a brochure.
Tags for this post:
design marketing collateral
Categorized in: Marketing, Design
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