Tips, tools, and best practices for B2B marketers.

Web Site Optimization & Analytics: Resources, Books, & Tools

May 15, 2008 | Posted by: Nicholas

As a B2B marketer, I'm sure you know that there are many great tools and resources out there that help you collect data on and optimize your web site. Really, there are almost too many! And since I doubt you have forty (or even four) hours each week to devote to learning about web analytics and optimization, we have collected the below list of recommended resources, books, and tools to get you started. The best part is that aside from the books, they are all free!

Resources & Blogs

• Occam's Razor Web Analytics Blog
• Web Analytics Demystified Blogs
• GrokDomCom's Web Site Optimization Blog 
• Official Google Analytics Blog
• Google's Conversion University
  

Books

• Web Analytics: An Hour A Day - by Avinash Kaushik
  
• Web Analytics Demystified - by Eric T.  Petersen
  
• Actionable Web Analytics - by Jason Burby & Shane Atchison

Tools

• Google Analytics - Free web site statistics
• Google's Web Site Optimizer - Free multivariate testing tool
• CrazyEgg - Free (and fee) visitor visualization tools, heatmaps, etc.

The above are those that the we have found to be consistently helpful and speak best to B2B marketers' use of web analytics and optimization practices. We'd love to hear of any tools and resources you find useful in the comments!