Tips, tools, and best practices for B2B marketers.

Three Social Media/Cocktail Party Quick-tips

September 17, 2008 | Posted by: Neil

­Social media guru Chris Brogan was featured in this excellent webinar today on new media tactics. The presentation was great,  and I was inspired to expand on an analogy he made between cocktail parties and getting started in social media; 

1. Don't burst into the party yelling- Remember that everyone else has been there for a while. Get a feel for the mood, tone and attitude of the party (or media) before you start screaming for attention. 
2. Bring something to the party- It is polite, and your mother would be proud. Whether it be relevant content or links, a resource recomm­endation or a cheese log, being generous is an easy way to break down barriers. 
3. Don't try and connect with everyone- Find those who have similar interests, hobbies or questions. A couple meaningful conversations will likely prove more valuable than 50 short "hey how are ya?"s. A good connection will take time, and it almost always starts with a two-way conversation.