EBlog

This is an ad campaign that takes, well, go check it out

May 5, 2006 | Posted by: Marty

Imagine we have been presented with an opportunity to create buzz around a new product for Norelco/Philips called the Norelco Bodygroom razor. We’re talking directly to the people who are buying the product. We are instructed to be fresh, draw eyes, get people talking, and we have NO BOUNDARIES. Got an idea? Good. Lets see if you “went there” and how it stacks up to what I feel is a perfect product introduction.

Not many advertising campaigns can make people laugh out loud - here’s the effort from Struck Design and Tribal DDB for the new Norelco Bodygroom razor.

Its obvious Philips wanted a viral marketing campaign that used non-traditional means to get the word out. A quote from a discussion of the campaign: “I forgot I was being advertised to and ended up sending it to half my buddy list. The world needs more advertisements like this.”

Mike Davidson, of ESPN and Newsvine fame breaks down the brilliance of its audacity and sums it up perfectly:

“It’ the perfect type of campaign for a potentially awkward product like this, and it’ pretty much by definition not offensive to a single person in their target audience.”

Check it out and don’t forget to watch the music video. Philips/Norelco took a large gamble on this and I’ll bet it works out.