Tips, tools, and best practices for B2B marketers.
The human flip book experiment
November 28, 2007 | Posted by: Lee
Remember the old fashion flip books where you fan through pages and to see a "movie"? Well Erbert and Gerbert, a sandwich chain based in the midwest has evolved the flipbook and created a human flip book using an intern and 150 t-shirts.
They've managed to tell a story in an engaging and novel way as well as highlight their quirky personality. But will it sell subs?
They've created a separate site that shows both the final product and the making of the commercial.
Tags for this post:
advertising creativity marketing innovation
Categorized in: Marketing, Design, Advertising
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