Tips, tools, and best practices for B2B marketers.

The devil says: add and delete vertical space in measured intervals.

Seemed like a good time to post another detail related article - this time about web typography. Vertical Rhythm can be achieved by using multiples of line-height and font size.

A work in progress, The Elements of Typographic Style applied to the web is a reworking of Robert Bringhurst’s book The Elements of Typographic Style. This web guide looks to draw attention to typographic detail that previously may have been overlooked because of lacking browser technology. The web has most definitely caught up to the point that we can apply this level of detail in our work.

This is one we should keep close tabs on.

Comments

Ahhhhhhh. What? I need an exec summary.

Really sounded interesting, but couldn’t pour through all the text. Maybe someone should help this guy write for web delivery (using the best font and font spacing of course.)

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