EBlog

Ted Leonsis is cooler than you.

Why?

I found Ted’s blog via his interview with BlogWrite for CEOs. Best quote of the interview:

“You should not blog for ROI reasons. Blogging is a personal journey - a way to communicate to your constituents. It is an honor to be able to reach out to folks in a real time manner; this platform is for personal expression - not for sales.”

Second best quote of the interview:

“I have insisted on conducting fewer meetings with formal Powerpoint decks; it has been very liberating. Powerpoint decks steal time and are mostly inwardly directed. Blogging is outward expression.”

Sorry, Bob…

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