EBlog

SEO info straight from Google

The latest entry over at the Official Google Webmaster blog has a ton of simple, practical SEO tips in it. Mostly basics, but things that I get asked about all the time. Things like:

  • Underscores or dashes in URLs? (Dashes, for now)
  • Keywords in filenames? (Yes.) 
  • How to smoothly manage an IP address change for your site.

They've also posted some follow-up Q&A at the Google Webmaster Help discussion group.

Comments

Simple info like this is underrated. I think both clients and agencies alike have convinced themselves that SEO involves some sort of witchcraft and can only be done by “experts”.

Chances are that if you are in the B2B space, the competition for your keywords is limited enough that will allow basic SEO to have a measurable impact.

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