Tips, tools, and best practices for B2B marketers.

See who’s talking about you and your competition - Addictomatic.com

January 7, 2009 | Posted by: Lee

One of the first steps for companies to take into the social media world is to just start listening to and monitoring the conversation.  A while back, I wrote a post on Google Blog Search and how you can use it to monitor what people are saying about you and your competition.  Here's a quick introduction to another great tool I use.  And it's FREE!

Addictomatic groups results by source.

Addictomatic.com searches the web for the latest news, blog posts, videos, and images.  It displays results by site, or type of site, so it sorts information differently than Google where you just get a list of items without any context of where they are.

Addictomatic provides results for a bunch of different sources including:

• Twitter
• Bloglines
• Technorati
• Wordpress.com
• Live.com News
• YouTube
• Ask.com News
• Yahoo Web Search
• Google Blog Search
• Digg
  
• Flickr
• del.icio.us
  

For example:

 

Customize, save, and share your results.

You can move individual source boxes around on the screen and bookmark the page to save your results. As well as select which sources are searched and displayed.

You can also share results using Facebook, Digg, StumbleUpon, del.icio.us,  reddit, BlinkList, Furl, and Ma.gnolia. 

See what people are saying.

As with Google Blog Search, you can use Addictomatic.com to look up what people are saying about you, your products, and your customers.

Try checking out results once a week to see what's changing.  Then share what you find (either about your company or your competitors) with others inside your company to keep them up to date.

If you use the tool, let me know what you think.