EBlog
Q: What do you get when you put a Mentos in Diet Coke?
July 6, 2006 | Posted by: Lee
A: A 20 foot geyser. Watch, believe, and enjoy.
What this video has done is generated 4 million hits and a ton of publicity for Mentos and Diet Coke. Mentos is embracing this and has now started a contest fo the best geyser video. How do we generate this kind of buzz for our clients?
Tags for this post:
creativity humor viral
Categorized in: Observations and Random Musings
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Comments
by Nicholas
The buzz surrounding this happened completely organically. That is, neither Coke nor Mentos were involved in the creation of the original video that launched this internet craze of the month.
I think a company or agency would have a hard time manufacturing this level of buzz. Consumers today have a highly-tuned nose for what’s authentic and what’s put out by “the machine.”
Mentos has wisely piggy-backed on all the buzz surrounding this video. I would venture a guess and say that if either Coke or Mentos had tried to start this themselves, we never would have heard about it.
See this funny history lesson of the spread of this video across the internet at Salon.