Tips, tools, and best practices for B2B marketers.

Mirror, mirror on the wall

It’s the latest craze. Reflections. Is it cool, hip, and a must have? Or already passe?

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I think I saw a post awhile ago making fun of this reflection thing. I think the comments in the 37signals post make it pretty clear, but this technique is definitely hackneyed at this point. I’d add rounded corners, smooth gradients, pastel and/or super-bright citrus-y colors, and HUGE text to the list.

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