EBlog
Just who should be blogging?
January 22, 2008 | Posted by: Bob
Who in your organization is the right person for the job? Is it the subject matter expert or the broadly versed communicator? This question typically arises early when it comes to generating blog content. The answer as it turns out is both.
Joseph Carrabis describes them as Holmeses and Watsons.
So, time to team up and get to work.
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Comments
January 24 2008 - 02:28 PM | by Lee
Interesting article - this guy did a ton of research. Wonder if it works the same way for a sales team and how they weld influence?
January 28 2008 - 02:14 PM | by Joseph Carrabis
Howdy,
First, thanks for reading and commenting on my article. I’m amazed and flattered at how many folks have either commented on it or emailed me about it. It’s kind of a joke in the NextStage offices; we went around looking for funding for that research and had no takers. We self-funded and now we’re being quoted and referenced lots of places. Companies have started coming to us to find out what other research we’re doing. One group wanted exclusivity to something we just completed. Go figure.
The sales team question: Good question and it works a little differently than is described in the Bloggers, influence and your brand article and more towards the next one (I’m told it’ll be out 1 Feb 08).
Again, thanks. Let me know if you have any comments/questions or would like me to write something more or other. - Joseph
January 30 2008 - 10:28 AM | by Bob Ragsdale
Joseph, your article is great because it puts superb metrics to what many of us already believe from an intuitive standpoint. - Bob
January 30 2008 - 10:35 AM | by Lee
Thanks Joseph. Looking forward to the next installment and seeing how sales might benefit.