Tips, tools, and best practices for B2B marketers.

10 ways Starbucks is just like social media.

October 20, 2008 | Posted by: Lee

As I was standing in line at Starbucks this morning, I dawned on me; it's just like social media. Here's how:

1. There's a short, but necessary, learning curve to understand how to communicate properly (venti, misto, etc.).
2. There are regulars you see every time and others who pop in occasionally.
   
3. It attracts all types of people (some louder than others).
4. You can drum up business or just talk with friends.
   
5. All of a sudden they're everywhere you turn and more are popping up every day.
   
6. If you don't know the "process" the regulars can get a bit testy and they'll let you know what you're doing wrong.
   
7. It's the experience that makes it unique. 
8. Once you experienced it, you'll get hooked.
   
9. Once you get hooked, you'll find yourself thinking about the next time you can go.
10. You'll likely tell a friend and get them hooked too.