EBlog
Hitting the nail on the head.
September 28, 2007 | Posted by: Marty
Whabam. This is one of the best and most focused articles I have read on what Web 2.0 means to upper management and the customers they covet.
Some gems:
“Advice to the CEO: [Marketing is] now a two-way conversation. Listen, respond and talk intelligently. Stop dictating to customers. It’s your customers, not you, who have the power.”
“Great marketing + Great technology = the only way forward.
Web 2.0 has forever changed the relationship between your company and your customer. Who best to understand and forge the new relationship? Marketing. Who best to create the technology to get it done? Your business technology/IT group.”
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Categorized in: Marketing, Technology
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