Tips, tools, and best practices for B2B marketers.

Good designers ___. Great designers ___.

This is an oldy, but a goody. Cameron Moll - a certifiably great designer, I think - gave a presentation roughly a year ago called, Essential Web Skills, centered around nine skills that separate good and great designers. Here they are:

Good designers ____ : Great designers ____

  • Decorate : Communicate
  • Believe “less” is more : Believe “less” and “more” co-exist
  • Fix problems : Prevent problems
  • Are inspired within a genre : Are inspired by their total environment
  • Macrodesign : Microdesign
  • Treat text as content : Treat text as UI
  • Use good typefaces : Use good typography
  • Code for one instance : Code for many instances
  • Redesign : Realign

Comments

find inspiration: inspire

buy me lunch: buy me dinner

Post a Comment

Commenting is not available in this section entry.

Events

Get To Know Us

You need flash.

What we are reading:

Get Content. Get Customers.

Get Content. Get Customers.

By Joe Pulizzi and Newt Barrett

Inspiration