Tips, tools, and best practices for B2B marketers.
Form and function - in a business card
January 1, 2008 | Posted by: Lee
Great design is about more than just good looks. Truly great design is about bringing visuals and messaging together in a memorable way.
Here's a great example. Check out this business card from Lush, a landscape company in Michigan. Front side has your typical contact info. Turn it over and you see that it's actually an envelope with grass seeds inside.
The company claims to have increased billings by almost 300% since starting to use their new cards - truly a sign of great design.
Next step for Lush? Getting just as creative with their web site.
Images via adgoodness.
Tags for this post:
design branding creativity business card
Categorized in: Brand, Design
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