Tips, tools, and best practices for B2B marketers.

EB featured in Newfangled piece on developing a content strategy.

July 30, 2008 | Posted by: Lee

In the last few years, we've seen how the wealth of online content and online resources has shifted B2B technology buyers' expectations in terms of what information is available (they expect more) and how we engage them (they expect 2-way conversations) online.  That's why we talk a lot about content and social media on this blog. 

Along those lines, I was recently interviewed by Chris Butler from Newfangled Web Factory about our strategy for building a content-rich, engaging site.  We were excited to see our site and our approach featured in their latest eNewsletter.  

For those of you who are tasked with the sometimes daunting task of creating content for your organization, what are you finding works well?  What tips would you share with others?