Tips, tools, and best practices for B2B marketers.
Design Meets the Bottom Line
July 7, 2006 | Posted by: Nicholas
Who said design is just fluff, important only to those “creative types” (whatever that means)? Certainly not us. And definitely not Business 2.0, who’s article, Packaging That Pays, highlights the impact packaging design can have on sales (like double-digit increases) in the highly competitive (30,000 new products will come to market this year!) consumer goods market. They picked six winners:
- Chewy Chips Ahoy bag
- Kleenex Tissues oval box
- Crest Vivid White toothpaste package
- Mazola Pure bottle
- Heinz Ketchup upside-down bottle
- Domino Sugar 4-pound canister
Know of any others?
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