Tips, tools, and best practices for B2B marketers.
“Click here” becomes more and more irrelevant
April 2, 2008 | Posted by: Nicholas
Web copywriters of the world, listen up! Your readers may not be using a web browser and a mouse to browse your content. We've told you a thousand times to not use "click here" for link text, but now the tipping point has come. Here is where this really hits the bottom line.
Amazon.com has launched text message-based shopping. There are no clicks. Get used to it. It's only going to worse (and by worse I mean better) from here on out.
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copywriting ecommmerce shopping amazon mobile web
Categorized in: Technology, Observations and Random Musings
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