EBlog

“And I Quote…”

November 8, 2006 | Posted by: Woody

Communication is key in a creative business - here is an ongoing list of client/agency communications gone wrong… In some cases, better information earlier could have made a big difference. In some cases…. well, not a lot could’ve salvaged some of these…

A few samples:

“I think translating this piece to another language is a great idea in the future, but can you translate the Greek to English when we print it?”
(Client, Brand Manager in response to the Lorem Ipsum)

“I probably should have told you this in the beginning… I have a personal vendetta against standard serif typefaces. Can we redo the whole thing in Gill Sans?”
(Client, Administrative Director to Designer, hours before print run)

“You have to have the layout tomorrow.” - “I never got the brief!” - “I told you about it on my way to the men’s room.”
(Agency, Account Executive to Creative)

“Can’t you make that dog smile? Don’t you have a smile filter on this expensive machine?”
(Agency, Owner)