Tips, tools, and best practices for B2B marketers.
An annual report worth cooking.
December 14, 2007 | Posted by: Lee
I'm always trying to find ways to make paper more "interactive" - more like the web. Here's a brilliant idea from an agency in Croatia. Bruketa & Zinic created an annual report for one of the largest food companies in Croatia that has to be baked before you can read it! Really. In the oven for 25 minutes.
After baking, the thermal reactive paper reveals recipes and imagery. Not only have they figured out a way to make an annual report engaging, it's totally on message and related to what the company does. The name of the annual report says it all "Well Done."
Images via dezeen.
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design branding creativity inspiration annual report
Categorized in: Design
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