EBlog

Advertising Age Site Redesigned

The Advertising Age web site has been redesigned, and by some giants in the industry. I like it, and I think I do because it’s simple. I also like:

  • use of slightly different font for headlines
  • subtle use of all caps for the “action” items like “FULL STORY”
  • excellent use of font size to “weight” certain things
  • subtle gradient in nav (and nowhere else!)
  • no rounded corners :-)

One thing I don’t like: The stuff on the right (below the big ad) looks like ads to me. I would never click over there.

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