EBlog

Ads in B2B trade rags do make an impact

August 9, 2006 | Posted by: Lee

A recent study (last seen in Lauren’s cube) found that ads aren’t dead yet.

• Business-to-business end-users acknowledge a link between seeing an advertisement in multiple business-to-business media and having a brand be more top-of-mind, highlighting the benefits of advertising in different media.
• Half of these end-users say online advertisements lead to making/recommending purchase. In fact, all media platforms proved valuable in the purchase process according to end-users.
• 57% of the responding executives said that an advertisement in a business-to-business magazine prompted them to purchase or recommend purchase of a product or service.
• A “significant majority” of end-users, says the report, believe business-to-business media should be an important part of an integrated sales initiative.