EBlog
A features page with 300 items.
October 16, 2007 | Posted by: Marty
How would you create a feature page that lists 300 new details of your upcoming operating system? Tabbed groups? Accordians? Separate Pages?
Nope. You put it all on one page, scrollable, with anchor links at the top.
What do you notice? It’s sophisticated design with straightforward copy. Everything is all on one page which minimizes confusion and lets you scan quickly from feature to feature. No widgets, no hiding, no fade-in/fade-out. Just the content, right there. To read on, you scroll. You don’t hide any content and you don’t force unnecessary user interaction to find content. Bravo, Apple, for going old-school.
via The Big Noob
Tags for this post:
design
Categorized in: Design, Technology
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Comments
by Nicholas
Flash demo with video! Oh, wait… Can I change my answer?
The key here, I think, is that they set the expectation up that there is a lot of content. “300 new features!” And because the content is about features - that is, things people want - it’s almost a feature in and of itself that there is lots of content. Lots of new features? Cool!
This just shows that they looked at the content and evaluated the best content-delivery method for that content. Without thinking about it, you could easily think, “Lots of content, let’s chunk it up and put it in accordions.” But can you imagine if they put each of these categories into accordions and made people click them to see the content? Even if I was only interested in half of them, I’d have to click 20 times!
It would take everything we know and teach about copywriting on the web and throw it out the window. There’s no use in writing easily scannable content if you make people click to see each scannable chunk!
Good stuff, indeed. (The IA/UI/UX and the features themselves!)