Tips, tools, and best practices for B2B marketers.
2009 What’s in and what’s out for B2B Marketing.
January 5, 2009 | Posted by: Lee
As we enter into 09, here are our thoughts on what's in and what's out when it comes to B2B marketing both in terms of trends and buzzwords.OUT | IN
1-way pitches | 2-way conversations
Marketing content | Content marketing
Web 2.0 | Customer 1.0
Taking control | Losing control
Buyer demographics | Buyer personas
User friendly | User driven
Building a web site | Building a web presence
Any other thoughts on what else is in store for B2B marketers?
Tags for this post:
Categorized in:
12120 Sunset Hills Road
Comments
January 15 2009 - 03:04 PM | by Sandy Carter
Right on! The world is changing and I think some folks still are not there. I like this list.
The other I would add is “corporate driven branding” to “lightly branded”
“global” to ‘local’
Thanks!!
Sandy