Web-Centric
If you’re a B2B marketer not leveraging social media, you’re behind the curve.
March 24, 2009 | Posted by: Lee
Using content to drive sales. Part 3: Getting your mind right.
March 2, 2009 | Posted by: Lee
Using content to drive sales. Part 2: Connecting with the B2B buyer.
February 25, 2009 | Posted by: Lee
10 Things We Love - Online Marketing Tools, The Freebie Edition
February 23, 2009 | Posted by: Neil | 1 comment
Using content to drive sales. Part 1: The seismic shift happening on the Web.
February 20, 2009 | Posted by: Lee
Web 2.0 means nothing without Customer 1.0.
February 17, 2009 | Posted by: Lee
I came. I saw. I tweeted. Adventures in Twitterland.
February 9, 2009 | Posted by: Lee | 2 comments
Once it’s out there, it’s out there.
February 3, 2009 | Posted by: Lee
See who’s talking about you and your competition - Addictomatic.com
January 7, 2009 | Posted by: Lee
Quote of the week: The Internet never forgets.
December 22, 2008 | Posted by: Lee
Social media. You don’t get it until you do it.
December 18, 2008 | Posted by: Lee | 6 comments
Sprint does data on steroids.
November 25, 2008 | Posted by: Lee
Can collateral be social? Here’s our shot at it.
November 16, 2008 | Posted by: Lee | 2 comments
Building Communities Panel - Event Highlights
November 12, 2008 | Posted by: Lee | 2 comments
Putting the “why” in community.
November 3, 2008 | Posted by: Lee | 3 comments
What’s the key to making online communities effective?
October 28, 2008 | Posted by: Lee
Quote of the week: Are you clued in?
October 27, 2008 | Posted by: Lee
If you want to start an online community, look off line first.
October 23, 2008 | Posted by: Lee
Spend some quality time with your competitors. You might learn something.
September 23, 2008 | Posted by: Lee
Quote of the week: Losing control and listening in.
September 21, 2008 | Posted by: Lee
Quote of the week: Who controls the Internet?
September 14, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 5: Purchasing.
September 3, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 4: Negotiations.
August 27, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 3: Research.
August 21, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 2: Awareness.
August 13, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 1: What’s changed.
August 11, 2008 | Posted by: Lee
EB featured in Newfangled piece on developing a content strategy.
July 30, 2008 | Posted by: Lee | 2 comments
Customer testimonials - what works and what works better.
July 24, 2008 | Posted by: Lee | 3 comments
How to adapt to your users’ needs. A real life story.
July 16, 2008 | Posted by: Lee | 3 comments
Does your eNewletter have a the right subject?
July 14, 2008 | Posted by: Lee
What’s your favorite feed? Does it have a 100% read rating?
July 10, 2008 | Posted by: Neil | 3 comments
What content do your buyers value? Marketers and buyers aren’t on the same page.
June 29, 2008 | Posted by: Lee
Survey Results: B2B marketers’ engagement in social media
June 20, 2008 | Posted by: Lee
Is your web site a loser?
June 12, 2008 | Posted by: Lee
See who’s talking about you and your competition using Google Blog Search
May 18, 2008 | Posted by: Lee
Book review: The New Rules of Marketing & PR
May 13, 2008 | Posted by: Lee
Increase whitepaper registration by giving a preview
May 5, 2008 | Posted by: Lee | 1 comment
How Twitter became a “Get out of Jail Free” card for a student in Egypt
April 26, 2008 | Posted by: Lee | 2 comments
B2B tech purchasers want content that “educates”.
April 22, 2008 | Posted by: Lee
Do you do “social” different at work than at home?
April 14, 2008 | Posted by: Lee | 6 comments
The Social Media/Rich Media Product Page
April 6, 2008 | Posted by: Lee | 4 comments
Thought Leader?
March 11, 2008 | Posted by: Nicholas | 1 comment
Want to understand what all the fuss over “social media” is about? Ask a teenager.
March 10, 2008 | Posted by: Lee | 9 comments
Should it be “kinda social media”?
February 29, 2008 | Posted by: Lee | 1 comment
Turning twiddling thumbs into faithful users
February 27, 2008 | Posted by: Marty | 2 comments
Go on a blind date with your home page.
February 18, 2008 | Posted by: Lee
FastCompany goes social
February 11, 2008 | Posted by: Lee | 3 comments
What does an open restaurant kitchen have to do with social media?
February 5, 2008 | Posted by: Lee | 3 comments
Web site? We don’t need no stinking web site!
January 31, 2008 | Posted by: Bob | 1 comment
Is Target blowing it by not responding to bloggers?
January 29, 2008 | Posted by: Lee
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