Web-Centric
What does your buyer want? Dissecting the complex B2B sale. Part 5: Purchasing.
September 3, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 4: Negotiations.
August 27, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 3: Research.
August 21, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 2: Awareness.
August 13, 2008 | Posted by: Lee
What does your buyer want? Dissecting the complex B2B sale. Part 1: What’s changed.
August 11, 2008 | Posted by: Lee
EB featured in Newfangled piece on developing a content strategy.
July 30, 2008 | Posted by: Lee | 2 comments
Customer testimonials - what works and what works better.
July 24, 2008 | Posted by: Lee | 3 comments
How to adapt to your users’ needs. A real life story.
July 16, 2008 | Posted by: Lee | 3 comments
Does your eNewletter have a the right subject?
July 14, 2008 | Posted by: Lee
What’s your favorite feed? Does it have a 100% read rating?
July 10, 2008 | Posted by: Neil | 3 comments
What content do your buyers value? Marketers and buyers aren’t on the same page.
June 29, 2008 | Posted by: Lee
Survey Results: B2B marketers’ engagement in social media
June 20, 2008 | Posted by: Lee
Is your web site a loser?
June 12, 2008 | Posted by: Lee
See who’s talking about you and your competition using Google Blog Search
May 18, 2008 | Posted by: Lee
Book review: The New Rules of Marketing & PR
May 13, 2008 | Posted by: Lee
Increase whitepaper registration by giving a preview
May 5, 2008 | Posted by: Lee | 1 comment
How Twitter became a “Get out of Jail Free” card for a student in Egypt
April 26, 2008 | Posted by: Lee | 2 comments
B2B tech purchasers want content that “educates”.
April 22, 2008 | Posted by: Lee
Do you do “social” different at work than at home?
April 14, 2008 | Posted by: Lee | 6 comments
The Social Media/Rich Media Product Page
April 6, 2008 | Posted by: Lee | 4 comments
Thought Leader?
March 11, 2008 | Posted by: Nicholas | 1 comment
Want to understand what all the fuss over “social media” is about? Ask a teenager.
March 10, 2008 | Posted by: Lee | 9 comments
Should it be “kinda social media”?
February 29, 2008 | Posted by: Lee | 1 comment
Turning twiddling thumbs into faithful users
February 27, 2008 | Posted by: Marty | 2 comments
Go on a blind date with your home page.
February 18, 2008 | Posted by: Lee
FastCompany goes social
February 11, 2008 | Posted by: Lee | 3 comments
What does an open restaurant kitchen have to do with social media?
February 5, 2008 | Posted by: Lee | 3 comments
Web site? We don’t need no stinking web site!
January 31, 2008 | Posted by: Bob | 1 comment
Is Target blowing it by not responding to bloggers?
January 29, 2008 | Posted by: Lee
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