Web-Centric

If you’re a B2B marketer not leveraging social media, you’re behind the curve.

Using content to drive sales.  Part 3: Getting your mind right.

Using content to drive sales.  Part 2: Connecting with the B2B buyer.

10 Things We Love - Online Marketing Tools, The Freebie Edition

Using content to drive sales.  Part 1: The seismic shift happening on the Web.

Web 2.0 means nothing without Customer 1.0.

I came. I saw. I tweeted. Adventures in Twitterland.

Once it’s out there, it’s out there.

See who’s talking about you and your competition - Addictomatic.com

Quote of the week: The Internet never forgets.

Social media. You don’t get it until you do it.

Sprint does data on steroids.

Can collateral be social?  Here’s our shot at it.

Building Communities Panel - Event Highlights

Putting the “why” in community.

What’s the key to making online communities effective?

Quote of the week:  Are you clued in?

If you want to start an online community, look off line first.

Spend some quality time with your competitors.  You might learn something.

Quote of the week:  Losing control and listening in.

Quote of the week:  Who controls the Internet?

What does your buyer want?  Dissecting the complex B2B sale.  Part 5: Purchasing.

What does your buyer want?  Dissecting the complex B2B sale.  Part 4: Negotiations.

What does your buyer want?  Dissecting the complex B2B sale.  Part 3: Research.

What does your buyer want?  Dissecting the complex B2B sale.  Part 2: Awareness.

What does your buyer want?  Dissecting the complex B2B sale.  Part 1: What’s changed.

EB featured in Newfangled piece on developing a content strategy.

Customer testimonials - what works and what works better.

How to adapt to your users’ needs.  A real life story.

Does your eNewletter have a the right subject?

What’s your favorite feed? Does it have a 100% read rating?

What content do your buyers value?  Marketers and buyers aren’t on the same page.

Survey Results:  B2B marketers’ engagement in social media

Is your web site a loser?

See who’s talking about you and your competition using Google Blog Search

Book review: The New Rules of Marketing & PR

Increase whitepaper registration by giving a preview

How Twitter became a “Get out of Jail Free” card for a student in Egypt

B2B tech purchasers want content that “educates”.

Do you do “social” different at work than at home?

The Social Media/Rich Media Product Page

Thought Leader?

Want to understand what all the fuss over “social media” is about? Ask a teenager.

Should it be “kinda social media”?

Turning twiddling thumbs into faithful users

Go on a blind date with your home page.

FastCompany goes social

What does an open restaurant kitchen have to do with social media?

Web site? We don’t need no stinking web site!

Is Target blowing it by not responding to bloggers?

Events

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You need flash.

What we are reading:

Get Content. Get Customers.

Get Content. Get Customers.

By Joe Pulizzi and Newt Barrett

Inspiration